South West Regional Development Agency

The London Olympic Games and Paralympics Act received Royal Assent on 29 March 2006. The Act contains a number of important provisions about the use of Olympic words and symbols, and provides specific protection for the Olympic brand. These provisions are primarily designed to prevent the commercial exploitation of the 2012 Games and in so doing, safeguard the Organising Committee's ability to generate the funds needed to stage the Games.  
 
For further information please visit the London 2012 website.